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Showing: 1-10 results of 701

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.  What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?  Face it, the checklist of tired 'P's marketers have... more...

Addressing the unique difficulties involved in day-to-day project management communication, The Project Manager’s Communication Toolkit provides proven methods for creating clear and effective communications—including text-based plans, reports, messages, and presentations. It examines the many tools available and goes beyond traditional coverage to define their proper use and application. Using language that’s easy to understand, the author... more...

Information is currency. In today's world of instant global communication and rapidly changing trends, up-to-date and reliable information is essential to effective competition. Recent studies show that data quality problems are costing businesses billions of dollars each year, with poor data linked to waste and inefficiency, damaged credibility among customers and suppliers, and an organizational inability to make sound decisions. In Executing Data... more...

The rapid rise in importance of the role of the chief financial officer—from back-office accountant to front-line executive—is unrivaled by that of any other corporate position. With access to every facet of the business, CFOs now wield a level of influence matched only by chief executives. This book explains how CFOs earned their privileged status, and what the future may hold for them. It describes their ever-expanding role,... more...

This edited collection provides a structured and in-depth analysis of the current use of quota strategies for resolving the pressing issue of gender inequality, and the lack of female representation on corporate boards. Filling the gap in existing literature on this topic, the two volumes of Gender Diversity in the Boardroom offers systematic overviews of current debates surrounding the optimisation of gender diversity, and... more...


Tackling the logistical, planning, and managerial challenges that companies face, the third edition of this bestselling reference addresses the increased importance of strategy issues in various fields. While retaining many elements of the previous editions, Integral Logistics Management: Operations and Supply Chain Management in Comprehensive Value-Added Networks, Third Edition incorporates several novel developments. New to the Third Edition A... more...

PMP® Exam: Practice Test and Study Guide, Ninth Edition uses self-study to help readers increase their chances of passing the PMP certification exam the first time. This spiral-bound edition includes 40 multiple-choice practice questions in each of the ten knowledge areas and in the professional and social responsibilities domain. It presents a 200-question practice test that simulates the actual PMP... more...

This book will empower experienced project managers and their business counterparts to understand and manage the risks of challenging business change projects. It does this by focusing on setting projects up for success and emphasising the importance of understanding the business context. Providing principles and guidance that can be adapted and applied to different situations, it will show project managers and owners how to guide difficult projects... more...

Creating the Project Office is written for managers who are searching for ways to transform their organizations into more effective and efficient project-based workplaces. As this important book reveals, there is no more effective way to make that change than to create a project office tailored to the needs of the organization. While a project office model leads to better products from projects, it is also a vehicle for generating overall... more...

Book by Crawford, Lynn, DBA, Cooke-Davies, Terry, PhD