The international bestseller—now in a new edition
When it comes to marketing, anything goes in the Digital Age,
right? Well, not quite. While marketing and public relations
tactics do seem to change overnight, every smart
businessperson knows that it takes a lot more than the 'next big
The New Rules of Marketing & PR is an international
bestseller with more than 375,000 copies sold in twenty-nine
languages. In the... more...